Privacy Policy

Last updated: January 15, 2026

This Privacy Policy describes how Ellymodas ("we", "us", or "our") collects, uses, and protects the personal information of visitors to our website and customers of our physical store. We are committed to handling your information responsibly and in accordance with applicable Brazilian data protection law, including the General Data Protection Law (Lei Geral de Proteção de Dados — LGPD, Law No. 13.709/2018).

1. Who we are

Ellymodas is a fashion retailer operating from a physical storefront located at R. João Teodoro, 1036 – Loja 08, Brás, São Paulo/SP, Brazil. Our business is registered under CNPJ 31.830.450/0001-35. We are the controller of the personal information described in this policy.

2. Information we collect

We collect personal information only when it is necessary to serve you or to operate our business responsibly. The types of information we may collect include:

• Contact information you provide voluntarily, such as your name, email address, and phone number, when you reach out to us with a question or request.
• Transaction records, when you make a purchase in our store, limited to what is required for tax and consumer protection compliance.
• Basic technical information from our website, such as browser type, device type, and general navigation data, collected through standard web logs.

We do not collect sensitive personal data as defined by the LGPD (data revealing racial or ethnic origin, religious beliefs, political opinions, health data, or similar categories) through this website.

3. How we use your information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the information or service you request.
• To process purchases made at our storefront and issue the corresponding tax documents required under Brazilian law.
• To maintain internal records of our commercial activity for accounting, tax, and legal compliance purposes.
• To improve the functionality and content of this website.

We do not sell, rent, or trade your personal information to third parties, and we do not use your data for automated profiling or targeted advertising.

4. Legal basis for processing

We process personal information under one or more of the legal bases established by Article 7 of the LGPD, including: the consent of the data subject, the fulfillment of a legal or regulatory obligation, the performance of a contract, and our legitimate interests when balanced against your fundamental rights.

5. How we protect your information

We take reasonable technical and organizational measures to protect the personal information we hold. These measures include:

• Access control: only authorized personnel with a legitimate business need may access personal data.
• Limited use: personal data is used only for the specific purpose for which it was collected.
• Secure storage: physical and digital records are kept in a secure environment with appropriate safeguards.
• Legal compliance: our data handling practices are aligned with the LGPD and other applicable regulations.

6. Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by Brazilian tax, commercial, or consumer protection law. Once the retention period ends, the information is securely deleted or anonymized.

7. Your rights

As a data subject, you have the rights established by Article 18 of the LGPD, including the right to confirm the existence of processing, access your data, correct incomplete or inaccurate data, request anonymization or deletion of unnecessary data, and withdraw consent at any time. To exercise any of these rights, please contact us using the details provided at the end of this policy.

8. Sharing with third parties

We do not share your personal information with third parties, except when strictly required to comply with a legal or regulatory obligation, or when necessary to defend our rights in a judicial or administrative proceeding.

9. Cookies and website data

Our website uses only the technical cookies and log data necessary to serve pages correctly. We do not use advertising cookies, tracking pixels for remarketing, or third-party analytics that identify individual visitors.

10. Children's privacy

Our services are directed at adults. We do not knowingly collect personal information from children under 18. If you believe we have unintentionally collected such information, please contact us so we can promptly remove it.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact

If you have any questions about this Privacy Policy, or if you would like to exercise any of your rights as a data subject, please contact us: